CASE STUDY
Elgin Evangelical Free Church
A refined visual communications system designed to create a clearer, more welcoming experience across web, digital, and print.
I created a more connected experience from first visit to everyday church life.
Elgin Evangelical Free Church needed clearer, more consistent communication for members, visitors, and the surrounding community. The goal was to make information easier to find while creating a welcoming visual experience that reflected the church both online and in person.
I developed a flexible communication system that carried across the website, digital content, event promotion, and print. Each piece was designed to feel connected while adapting to different ministries, messages, audiences, and communication needs.
VISUAL COMMUNICATION
Refining and building consistency around an established identity.
Working within EEFC's existing brand, I developed a visual approach that made communications feel more cohesive, recognizable, and approachable across ministries and platforms.
Familiar, clear, and community-focused.
EEFC's established blues provide a trusted foundation, while clean typography, photography, and flexible layouts create an approachable system for communicating everything from worship and events to ministries and outreach.
WEBSITE
Making essential information easier to find.
The website was redesigned to help visitors quickly understand who EEFC is, find service information, explore ministries, watch sermons, and take their next step with the church.
DIGITAL COMMUNICATIONS
Designing for events, sermons, and ministry communication that changes week to week.
From worship and sermon content to events and announcements, I created adaptable digital graphics that kept frequent communication visually consistent without making every message look the same.
Digital announcements
Social media
Photography
PRINT + PROMOTIONAL
Creating continuity beyond the screen.
Printed materials extended the same visual language into the physical church experience, helping visitors and members navigate events, ministries, next steps, and opportunities to connect.
Print marketing and signage
Promotional postcards
RESULTS
A more cohesive communication system for a growing church community.
The result was a flexible visual system that made EEFC's communications clearer and more recognizable across web, digital, and print while supporting the wide range of messages a church communicates every week.
Let's create something meaningful.
Have a brand, website, or campaign that needs greater clarity and stronger creative direction?