CASE STUDY
Alpha USA
Integrated marketing and creative direction connecting national campaigns, digital experiences, social media, and live events.
Creating connected campaigns across digital channels and real-world experiences.
Alpha USA needed to engage multiple different audiences across national initiatives, local markets, digital platforms, and live events while maintaining a clear and consistent brand experience.
I developed and led creative across email, social media, campaigns, events, and web, collaborating with internal teams and outside vendors to carry messaging and visual direction across each audience touchpoint.
INTEGRATED MARKETING
Building campaigns that connected across channels.
Campaigns extended across email, social media, web, and events, with each touchpoint designed to reinforce the larger message while adapting to its specific audience and platform.
WEB + DIGITAL EXPERIENCES
Creating digital experiences for new audiences and initiatives.
I designed web experiences for key initiatives, including city-specific pages and the launch of the Alpha Specialist team, collaborating with other partners to integrate new content and experiences into Alpha USA's larger digital presence.
DIGITAL CAMPAIGN MARKETING
Turning ongoing initiatives into action-oriented, audience-facing campaigns.
I led social media and developed email marketing that supported Alpha USA's campaigns, initiatives, events, Alpha Youth, and The Alpha Conference, creating connected communications across channels and audience touchpoints.
The Alpha Conference marketing
At the Table campaign promo
Alpha Youth event + campaign
EVENT MARKETING
Bringing the brand into live experiences.
For The Alpha Conference and city-specific events, I supported event marketing and captured original photography and video that extended the experience into promotional and post-event content.
THE RESULT
A connected brand experience from campaign launch to live event.
The work created continuity across Alpha USA's web, email, social media, campaigns, and events, allowing individual initiatives to serve different audiences while remaining part of one recognizable brand experience.
Let's create something meaningful.
Have a brand, website, or campaign that needs greater clarity and stronger creative direction?